Russian Beer Can Featuring Mahatma Gandhi
A Russian beer can feature Mahatma Gandhi has taken the internet by storm! A viral video on Instagram showcases an IPA beer can from the brand Rewort, adorned with the iconic image and signature of India’s greatest freedom fighter.
Russian Beer Can Featuring Mahatma Gandhi
The irony? Gandhi, a lifelong advocate of abstinence from alcohol, now finds himself on a beer can. As the visuals circulated online, social media users were quick to react, with many predicting the controversial design might soon be banned.
This isn’t the first time Gandhi’s image has popped up in unexpected places. Back in 2018, a similar IPA-style beer gained attention during the FIFA World Cup quarter-finals when football fans in Nizhny Novgorod were spotted sipping a brew named after him.
Russian Beer Can Featuring Mahatma Gandhi
Interestingly, Rewort doesn’t just stop at Gandhi. The Russian brewery has a knack for featuring legendary figures on its cans, including Mother Teresa, Nelson Mandela, and Martin Luther King Jr.
This trend of using Gandhi’s identity on alcoholic beverages has stirred controversy before. A decade ago, a US-based company had to apologize after a Hyderabad court petition challenged their Gandhi-themed beer. In 2019, a Czech brewery also landed in hot water for branding an India Pale Ale with his image.
Russian Beer Can Featuring Mahatma Gandhi
Despite the backlash, the debate rages on—should global icons be used on alcohol branding, or is it time to rethink such marketing strategies?
