The initiation of the pre-wedding festivities for Mukesh Ambani’s youngest son, Anant Ambani, and the daughter of industrialist Viren Merchant, Radhika Merchant, has been marked by a significant ‘anna seva’ ceremony. This event symbolizes the start of the couple’s pre-marriage celebrations and emphasizes their commitment to community welfare.
Organized by the Ambani family, the ‘anna seva’ ritual aims to garner communal blessings for the couple’s upcoming nuptial ceremonies. During this heartfelt event, held in the vicinity of Reliance Township at Jogwad village, Jamnagar, Anant Ambani, who plays a key role in the Reliance Foundation, alongside his betrothed Radhika Merchant, partook in serving traditional Gujarati dishes to attendees.
The event was further enlivened with traditional folk music, featuring a stellar performance by Kirtidan Gadhvi, a celebrated figure in Gujarati music. This act of communal dining is a cherished tradition within the Ambani family, evident from their history of hosting meal-sharing events at major family gatherings. During the pandemic, the family, under Nita Ambani’s leadership, facilitated a large-scale food distribution initiative via the Reliance Foundation.
Initiating the pre-wedding celebrations with ‘anna seva’, Anant Ambani follows in the philanthropic footsteps of his family, setting a tone of elegance and adherence to traditional values for the forthcoming events. These celebrations are anticipated to be a splendid display of Indian heritage and customs. Set for March 1-3, the guest list for these celebrations includes global business luminaries like Meta’s Mark Zuckerberg, Bill Gates of Microsoft, Morgan Stanley’s Ted Pick, Bob Iger from Disney, Larry Fink of BlackRock, Sultan Ahmed Al Jaber from Adnoc, and Lynn Forester de Rothschild of EL Rothschild, highlighting the event’s high-profile nature.
