In an innovative move, Bollywood star Ranveer Singh, known for his bold film roles and fashion statements, has joined forces with a health brand to promote awareness about erectile dysfunction (ED) through humor. In an unexpected pairing, Singh has teamed up with American adult film actor Johnny Sins for this initiative. The company recently unveiled an advertisement featuring Singh and Sins, which cleverly mocks a classic Indian mother-in-law and daughter-in-law (saas-bahu) drama.
The ad humorously depicts a woman complaining to Singh about her husband (played by Sins), who suffers from ED, using a series of sexual puns. A dramatic turn occurs when the woman threatens to leave, leading to her mother-in-law slapping her, causing her to tumble down from the first floor. However, Singh comes to the rescue by giving Sins’s character a Bold Care tablet, thereby resolving the marital issue.
Directed by Ayappa KM and written by Tanmay Bhat, Devaiah Bopanna, and their team, the ad has drawn laughter and commentary from audiences and celebrities alike, with Vishal Dadlani and Archana Puran Singh among those sharing their reactions. This marks Johnny Sins’s first promotion for an Indian brand. Ranveer Singh, commenting on the campaign, expressed his dedication to using his influence for a meaningful cause, aiming to positively impact millions of lives across the country through this engaging and purposeful campaign
