ENTERTAINMENT

Zambia’s Lord Deepa: A Rising Force in Music and Marketing

Lord Deepa

In Zambia, the spotlight shines on Litia Sikwibele, better known as Lord Deepa, a multi-talented figure making waves not just as a singer but also as a savvy digital marketer.

Lord Deepa, formerly recognized as Guy X Drew, has been gaining recognition for his prowess in digital marketing and social media. His journey began with a deep appreciation for emo-rap, a passion ignited during his challenging upbringing.

Facing adversity and overcoming obstacles, Lord Deepa transitioned into the international music scene in 2021, collaborating notably with artists from Nigeria.

Despite promising new music in 2023, unforeseen circumstances delayed its release. Lord Deepa, however, assured his fans in October of that year that he would unveil fresh tracks the following year, underlining his commitment to an ongoing project.

Lord Deepa exemplifies a unique individual choosing to focus solely on endeavors that fuel his passion, navigating through both the complexities of the music industry and the digital marketing landscape.

Despite hardships, 2022 proved a prolific year for Lord Deepa, as he released a plethora of music and earned over $11k, showcasing an active phase in his career.

Lord Deepa’s identity extends beyond being a singer – he’s a digital marketer and social media expert known for his distinctive beats on platforms like Spotify and SoundCloud. Despite his diverse talents, he’s set to concentrate on music and digital marketing.

Acknowledging a temporary hiatus to enhance his content creation toolkit, Lord Deepa is making a music comeback this year, aiming for even greater activity to elevate his career.

His releases often feature collaborations with international artists, especially from Nigeria. While local collaborations have been limited, singles like “Gang Shii” from 2022 garnered substantial streams, standing out as some of his notable works. Lord Deepa’s music portfolio includes a fusion of emo, trap, and rock sounds, contributing to his unique musical identity.

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